SpareNet Servers Advertising & Link Exchange

اطلاعیه

بستن
هیچ اطلاعیه ای هنوز ایجاد نشده است .

Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke

بستن
X
 
  • فیلتر
  • زمان
  • نمایش
پاک کردن همه
نوشته‌های جدید

  • Active Price Management: Be a Price Maker, Not a Price Taker! - Sven Reinecke




    pdf | 10.78 MB | English | Isbn:9783031420498 | Author: Sven Reinecke, Laura Johanna Noll | Year: 2023

    About ebook: Active Price Management: Be a Price Maker, Not a Price Taker!

    This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).

    کد:
    https://rapidgator.net/file/1bcd5b6780d825032a785d9e3083bb9d/
    کد:
    https://filestore.me/lnds1iw78udp
صبر کنید ..
X